Building Your Digital Influence

Sam Rosen of ThoughtLead is up with a good post over at copyblogger with tips to increase your online influence.  In the “shortest marketing conference ever,” 60 speakers were each given 60 seconds to give their thoughts on the topic.

Sam lists his favorite idea from each speaker. Here are a few of my favorites of his favorites, with my comment:

#1. David Meerman Scott. “Stop talking about your products and services. People don’t care about products and services; they care about themselves.” -@dmscott

True of marketing in general, but more so online. You are the brand not the product you may represent. Show you’re interested in them and your followers will be interested in what you have to offer.

#3. Mike Volpe. “We share lots of things that most companies would keep internal. By sharing both the good and the bad, you build digital influence.” -@mvolpe

Transparency is the price of admission. You can’t “control” the message but you can shape and influence it.

#17. Ann Handley. “Ground your content in who you are. Don’t be afraid to have a point of view. But also give it wings to soar freely and be shared.” -@marketingprofs

Develop a consistent “voice” for all of your social media content.  Your audience is not going to engage with a “detached observer.” Stand for something.

#26. Robbin Phillips. “It is not about digital. It’s about people. It’s about passion conversations, not product conversations.” -@robbinphillips

If people don’t know you they won’t care what you have to say.

#58. Amber Naslund. “Online influence is a slow burn. It’s something that’s grown by having quality one-on-one conversations over time.” -@ambercadabra

If you try to force it, you’re just going to look desperate.

#59. Julien Smith. “Get someone else to take a look at what you have that you maybe take for granted and gives you an advantage over other people.” -@julien

You know a lot more than you think that other people don’t know.

Read the whole thing: 60 Ways to Increase Your Influence Online

Share your favorites or your own ideas in the comments![tweetmeme source=”twils” only_single=false

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About Tom Wilson

Director of Marketing & Communications, The Trident Group
This entry was posted in Social Media and tagged . Bookmark the permalink.

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